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Inbound Marketing Manager

Inbound Marketing Manager

Summary

This role is inherently cross-functional.  The In-bound Marketing Manager will oversee the development and execution of a product acquisition and renewal roadmap based on Tourico Holidays strategy and vision. You will work closely with multiple business units—Product, Sales, TGS, Product Support, Sales Ops—to research, conceive, design, develop, and deliver product-based marketing campaigns and events that create excitement and value for end users thus helping to improve Tourico’s bottom line. 

Essential Duties & Responsibilities.

  • Maintain, grow and classify/segment email list of hotel contacts
  • Utilize variety of internal and external resources to develop relevant content for email campaign development
  • Partner with Design Team and Copywriter to generate compelling email campaigns
  • Continually test variety of email messages in an effort to increase open and click thru rates from hoteliers
  • Master functionality of marketing automation systems such as MailChimp, Hubspot, Marketo, and Google Analytics to administer and report on campaign and overall hotel e-marketing campaign effectiveness; as well as determine/recommend next steps
  • Bring in-bound marketing best practices to the organization
  • Have the ability to communicate directly with technical product teams

Requirements/Qualifications

  • Experience relying on analytics and data to shape marketing decisions
  • Experience working with cross-functional teams
  • Proficiency in Microsoft Office tools (Word, Excel, Powerpoint). HubSpot and Marketo marketing platform experience required
  • Ability to think globally, understand trends and behaviours and incorporate them into marketing efforts
  • Incredibility detail oriented and organized
  • Self-motivated - must be able to seek out new projects and tasks, desire to meet and exceed objectives
  • Ability to meet deadlines, adaptable to a rapidly changing environment
  • Strong interest and aptitude for technology, and emerging search industry trends

About the Company:

Tourico Holidays is the world’s fastest-growing travel distribution company. Since 1994, our valued partners in the travel industry have helped us “Connect Dreams to Destinations” across the globe.  With over 800 employees stationed at 30+ offices around the world, we are able to not only support the demand of 6,000 clients in over 100 countries, but also provide enticing travel products in order to convince the unconvinced to travel, and travel more. 

Benefits:

The company offers a comprehensive benefits package for employees and eligible dependents including medical, dental, vision, and life insurance. A matching tax-deferred 401(k) plan is also available.  Employees receive paid time off, plus nine company holidays and a floating holiday.  Access to travel discounts is offered as an employee benefit. 

http://TH Network Channel on YouTube: http://bit.ly/1UlZ81N

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