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Marketing Copywriter

Marketing Copywriter

Summary

This copywriter position will conceptualize and write consistent, compelling, creative, and high-quality copy for Tourico Holidays Marketing Department in support of our inbound marketing strategy.  Specifically, this role will work independently and collaboratively on department and company projects and programs, including electronic communications, websites, print (brochures, catalogs, and marketing collateral), videos, social media etc.  This individual will use time wisely to manage multiple assignments and prioritize projects; as well as create copy that attracts, retains, educates, motivates and inspires the designated target audiences to action. 

The Copy Writer will serve as the first line of copy review for all work produced by other writers on a wide variety of projects, and by providing team oversight and mentorship as needed.

The ideal candidate will possess exceptional writing skills and the ability to turn around high-quality work in a fast-paced, ever-changing environment.

Essential Duties & Responsibilities include the following. Other duties may be assigned

  • Serve as the primary copywriter for high-profile, multi-stage projects
  • Review copy for a wide variety of projects and suggest corrections/improvements to other writers
  • Collaborate with Marketing Managers to craft effective communication/marketing plans as needed
  • Consistently deliver quality copy through cross-functional collaboration
  • Research, interview, and obtain information as needed to complete projects to best of ability
  • Utilize the developing company Audience Persona guidelines to produce copy that meets tone and voice objectives for the specified audience and medium
  • Promote and participate in an environment of collaboration, cooperation, and creativity
  • Collaboratively contribute in the planning, development, and execution of global marketing programs and projects
  • Creatively contribute solutions to problems in meetings and through well-crafted copy and positioning
  • Demonstrate an understanding of, and create work that adheres to, industry-specific guidelines
  • Accept multiple assignments for copywriting projects, prioritize projects, and adapt to changes in direction
  • Welcome feedback, edits, and changes to copy while maintaining a detail-oriented eye
  • Produce copy in a quick turn-around time while maintaining high-quality standards
  • Utilize AP Stylebook  

Requirements/Qualifications

  • Copywriting experience within an in-house Marketing Department or Advertising Agency environment.
  • Ability to adapt to different writing styles
  • Self-motivated with a track record of success managing multiple projects and deadlines
  • Must be able to take accurate and detailed notes written by others, and communicate that into copy
  • Ability to work both independently and within a team
  • Proven ability to meet deadlines
  • High attention to detail
  • Able to support and communicate the vision, mission, and values of the company
  • An extensive portfolio that demonstrates prowess across a variety of writing channels, including print, web, e-communications, etc.
  • Experience in Travel and Tourism preferred

About the Company:

Tourico Holidays is the world’s fastest-growing travel distribution company. Since 1994, our valued partners in the travel industry have helped us “Connect Dreams to Destinations” across the globe.  With over 800 employees stationed at 30+ offices around the world, we are able to not only support the demand of 6,000 clients in over 100 countries, but also provide enticing travel products in order to convince the unconvinced to travel, and travel more. 

Benefits:

The company offers a comprehensive benefits package for employees and eligible dependents including medical, dental, vision, and life insurance. A matching tax-deferred 401(k) plan is also available.  Employees receive paid time off, plus nine company holidays and a floating holiday.  Access to travel discounts is offered as an employee benefit. 

http://TH Network Channel on YouTube: http://bit.ly/1UlZ81N

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